Once upon a time, assisted service ruled the world. Customers with questions called the contact center where customer service representatives relied on CRM systems and personal experience to solve the customer's problem.
Oh how things have changed!

Today's customers have an unbridled desire for self-service across almost every industry. This is coupled with an increasing demand for ease. Consumers want to solve their problems by pressing a button.

The challenge for an Engagement Center is that while customers want things easier, service requests are becoming more complex. Tried-and-true CRM systems, the mainstay of customer service for the past 30 years, no longer meet the needs of today's organizations. The state-of-the-art Engagement Center is now a sophisticated network of highly complementary applications, designed to assist in answering even the most complex support request, regardless of what channel it arrives on. Agents change their role on a whim, from service agent, to sales rep, to consultant. All have the goal of delivering one consistent and unique customer experience.

Once again, Oracle is a leader in Gartner's Magic Quadrant for the CRM Customer Engagement Center. For decades, Oracle's core engagement center technology has been a mainstay of the CX software industry. However, as I mentioned before, to meet the expectations of today's customers, organizations need more than just easy access to accurate customer records and workflows. Delivering an unforgettable customer experience that differentiates a brand requires investment beyond the fundamentals.