What could be better than the money consumers save when they decide to use your coupons and become a new customer? How about the costs your business can cut by trading in the wasteful paper versions of those coupons for their mobile counterparts? In addition to the money and paper that they save, offering text coupons also means reaching more customers. Therefore, mobile coupons have great potential to further boost the bottom line through a much greater return on investment than what traditional paper coupons can offer.