We've used Similarweb keywords by industry feature to extract the 20 most-searched keywords in top industries. The key takeaway: brand names are dominating the web. In every industry, the top brand names are also the top traffic-driving keywords.

Finding industry-related keywords helps you get more focused in your keyword research more quickly. Engaging in extended research for a keyword only to discover at the end of the process that this keyword is prevalent in an industry sector unrelated to what you offer is frustrating and a waste of time.