How to build a brand in the attention economy | Alex Antolino
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Alex Antolino Alex Antolino
How to build a brand in the attention economy | Alex Antolino

Struggling to capture your audience's attention? You're not alone-brands are fighting a costly battle for eyeballs, especially as platforms like TikTok, Reels, and YouTube Shorts dominate the short-form content scene. The good news? A select few have cracked the code: creators. Stop buying attention and start genuinely earning it.