he sales funnel is one of a handful of business metaphors that are universally accepted.

And why wouldn't it be? You know you have to move customers from awareness to consideration, to conversion, and then focus on retention. All you have to do is execute.

Except sales funnels in every industry have been cracking in recent years. Now, they might be broken altogether.

Changes in consumers behavior are forcing us all to rethink the sales funnel and find new ways to improve engagement at every stage of the customer journey.