Several years ago, it was easier for marketing to generate leads that could be quickly identified and qualified by sales development reps (SDRs) to find potential buyers.

Today, however, there has been a significant decline in quality conversations (QCs) per SDR.

According to The Bridge Group, the average rate is now 3.6 QCs per day, reflecting a staggering 55% drop since 2014, averaging a 10% annual decline.1

With the work becoming arduous for SDRs, the meticulous tracking of performance metrics offers a way out. Monitoring SDR metrics allows organizations to pinpoint struggles and implement targeted strategies to boost performance.

So, what types of SDR metrics should you track, and how can you do it efficiently? Keep reading to find out.