Analytics is a powerful thing for any business. It can answer questions like: Which messages are driving sign-ups and activation? Are customers using this product feature? Which campaigns have a positive return on spend?

The secret to making the most out of analytics starts with choosing the right metrics to track and ensuring you can rely on your data. That's why we wrote this Analytics Starter Kit. It will help you think the right way about analytics, choose metrics that matter, and become the analytics expert on your team.