Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing actionable insights for businesses navigating the remote work paradigm.