Think about the last time you purchased a product or service online. Did you come across a paid advertisement and feel convinced enough to buy it? Probably not!

Instead, you might have researched the company or the product online. You probably browsed several product reviews and customer testimonials before deciding to purchase. And you're not alone - 92% of Americans read online reviews before making a purchase.

Shoppers generally harbor skepticism regarding outbound marketing, so inbound marketing strategies like the flywheel principle are becoming increasingly popular. Keep reading to learn more about how flywheel marketing differs from funnel marketing and why it's vital for your online marketing strategy.