The internet is a noisy place. It's filled with bad advice for salespeople on how to speak to customers, how to nail your cold calls, how to refine your 30-second elevator pitch, and how to control a sales conversation.
The more you look around you, the more you will notice how salespeople are always taught to channel their inner car salesman to push, persuade, and provoke their prospects into closing a deal. Simply put, there's just too much talk about how to talk.
Ironically, developing a gift of gab isn't exactly the kind of advice that salespeople need today. What you need is the power to listen empathetically to your customers.