Publishers are storytelling pros, and digital mediums have empowered them to extend their reach beyond physical print copies. Adopting social platforms also gave them an
opportunity to connect with global audiences at a rapid pace-not only do channels
like Instagram facilitate connectivity, but they also give journalism a chance to broaden reporting through visuals.
Embracing the role of both influencer and brand, publications are using Instagram to move in quickly on timely topics and crafting engaging content that is complementary
to their main distribution channels. Tapping into both positions is how publishers can successfully navigate the social media ecosystem, it being a natural fit for what they've
been doing since the beginning of time: reporting on stories while creating a brand world.
Nevertheless, a very vexing question has loomed above all those outstanding visual marketing efforts as publications try to keep advertisers happy-how does one measure social media ROI?
Keep reading to find out.