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How video evokes empathy: insights from a former design lead at Hulu
Associated with
Nathan Isaacs Nathan Isaacs
John S. Couch John S. Couch
5 min read
How video evokes empathy: insights from a former design lead at Hulu
UserTesting UserTesting

When John S. Couch started at Hulu as Vice President of UX and Design in January 2016, one of the first things he wanted to do was produce a vision video. 

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