Creatives crave validation. But it's not your CEO's or CMO's job to make you feel good. They're running a business, which means your punchy sentence or expertly woven story needs to lead to results.

The relationship between the content team and the C-suite can be tense at times. An exec glosses over your efforts. They ask for metrics that don't tell the whole story. They might not grasp how content fits into the overall GTM strategy.

It might seem easier to just power through rocky relationships with the C-suite. But, as we shared in the Closing the Content Gap report, you can't make an impact with content without leadership buy-in-and it's on you to secure that support.