Why Shoppers Abandon Carts (And How to Fix It)
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Posted Mar 12, 2021 8 min read
Why Shoppers Abandon Carts (And How to Fix It)
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Bailey wants to get a new toy for her dog April, so she visits an online pet website to order one. After finding one she likes, she adds it to her cart and starts moving toward checkout. But right as she's about to wrap up, she grows frustrated with the long process and leaves the site.

Unfortunately, this scenario is all too common among online shoppers - as you may have experienced firsthand on your ecommerce website. If this is a familiar problem for you, you've probably wondered why shoppers abandon carts (and how to fix it). If you haven't had any luck answering your question, don't worry.

We're going to dive into how to fix cart abandonment with these six reasons below:

1. They get distracted
2. The checkout process is too long or confusing
3. Checkout requires them to create an account
4. They don't trust you with their personal information
5. They encounter hidden costs or high shipping costs
6. They can't pay the way they want to

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