B2B marketers are betting on thought leadership and B2B influencers for brand building
2 min read
B2B marketers are betting on thought leadership and B2B influencers for brand building

According to research conducted by Wynter, B2B influencer partnerships are an emerging strategy, with 34% of B2B marketers already leveraging them, and a further 31% planning to. With thought leadership and influencer content flooding feeds, to win, marketers should "aim for depth over breadth".

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