Citing a lack of traction, Google announced that it will be pulling the plug on its Stadia cloud gaming service in January, a little over 3 years after its launch in November 2019. Stadia had once been advertised as a market disruptor with its attractive offering of instantly accessing games on any device paired with its tagline as "the newest, most logic-defying, mind-bending, absurd gaming platform on earth! Forget boxes. Forget consoles. Just your games – your screens – and electric air. And this electric air is... STADIA!"