Posted Mar 5, 2021
•
12 min read
A/B Testing Tips and Common Mistakes
A/B testing is an optimisation strategy, where variants of a marketing campaign or a webpage are tested against one another to determine which is the highest-performing version.
In an A/B test, you create two (or more) versions of the same campaign or page, where they both near-identical bar one single element. Read on to learn more.
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