Trying to figure out the processes for building your all-star content team? You're in luck, my friend.
Before creating your content squad, you need to have a complete understanding of your content processes.
Think about the different things that go into a piece of content you produce.
For instance, you may need these to deliver on a writing project:
- A creative brief
- A content framework
- An SOP for keeping your team focused on the project goals
From an editorial standpoint, you need to think about:
- Having an editor
- Number of edit rounds for a blog post, white paper, etc
Finally, think about achieving content excellence before any piece goes live.
- Who sets the bar for content excellence in your organization?
- Who decides that a piece of content is worth publishing after edits?
Think on all of these things and outline them.
Done right, this simple process will help you build a content squad that can deliver great content every single time.