Posted Feb 6, 2020
•
5 min read
How to Use ICPs and Buyer Personas for Sophisticated Segmentation
You created an ideal customer profile - what next? If you're like most businesses, you're using ICPs to develop your marketing campaigns.
The issue with this is that your data may be incomplete. Because of this, your campaigns are bound to struggle (or even fail).
Let's take a look at what you can do to optimize your ABM strategy for better results by using both ICPs and buyer personas to drill down deep into your customer data.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Leadspace
Featured by Jebbit
