With only weeks remaining until the first back-to-school bell rings, 86% of consumers still have at least half of their classroom must-haves to check off the list. Therefore, it's not too late for marketers to develop and deploy successful campaigns to maximize their partnerships during this shopping season. And, if you're thinking that the back-to-school shopping season isn't relevant to your audience, it's important to note that half of parents plan to purchase something for themselves while they prepare their kids for class–an important consideration to target consumers that are treating not only their kids, but themselves as well!