In the property management world, data has emerged as a powerful tool for driving success. The ability to collect, analyze, and use data effectively can provide property managers with valuable insights, inform decision-making, and ultimately improve operational efficiency. Entrata President Chase Harrington had explored the topic with the company's new VP of Product and Data Management, Cody Smith in a 2023 Entrata Summit session, Unleashing the Power of your Data with Entrata. They explored the nuances of data and its role in the industry within the framework of the stages of data maturity, showing how property managers can leverage data to optimize their operations.