B2B Messaging: Why it Matters More During Times of Crisis
Associated with
Scott Vaughan Scott Vaughan
Jennifer Gutman Jennifer Gutman
Posted Apr 8, 2020 4 min read
B2B Messaging: Why it Matters More During Times of Crisis

Now is not the time, as a B2B marketer, to sit back and wait for things to happen. B2B marketers today need to be proactive in deploying new B2B messaging.