Powering Marketing Sophistication at a Massive Scale: How Braze Made Just-in-Time, Just-For-You Messaging Possible in 2023
6 min read
Powering Marketing Sophistication at a Massive Scale: How Braze Made Just-in-Time, Just-For-You Messaging Possible in 2023

Today's consumers expect meaningful experiences from companies in exchange for their attention (and dollars). In order to meet their needs, brands need to embrace the craft of customer engagement to be able to deliver relevant experiences in the moments that matter, and at scale. To do that, marketers must truly understand consumers and their ever-changing needs while also reaching each person with tailored messages when and where they prefer them.

Brands need the right partner to make that possible. That's why Braze prioritizes reliability, security, and performance at scale, helping marketers build trust and provide exceptional, tailored experiences throughout the user journey. You can see that dynamic in our 2023 numbers, highlighting our support for sophisticated customer engagement that doesn't sacrifice reliability, performance, or data privacy.

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