Cold emailing, like cold calling, has been an often-discussed topic for sales and marketing professionals. Done right, cold emails can be an invaluable marketing technique for targeting and attracting potential customers. Done poorly, it is just another kind of spam - poised to be sent directly into a "junk" or "trash" folder without the user ever opening or reading it. However, there's a difference between spamming and effective cold emailing.

If you are using cold email to find sales leads, communicate with influencers, create a personal brand, find advisors, or extend your network, there's no doubt that it can become an integral part of your marketing strategy.

But, it is all about data-driven email outreach. In this ebook, we'll cover everything from the theory behind cold emails to helping you set up your campaign.