IPSY uses Ada to unify CX across their beauty subscription brand
Associated with
Anna Skidmore Anna Skidmore
5 min read
IPSY uses Ada to unify CX across their beauty subscription brand

IPSY (formerly BFA Industries) comprises the world's largest beauty subscription brands. They focus on delivering customers highly-personalized beauty experiences-using advanced product innovation and machine learning technology-that marry a data-driven approach to authentic self-expression