Want to Excel at Customer Engagement? Respect Consumer Privacy
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Georgia Glanville Harrison Georgia Glanville Harrison
3 min read
Want to Excel at Customer Engagement? Respect Consumer Privacy

If you don't respect customers' privacy concerns and take steps to request and honor individual user consent, you may find yourself unable to collect essential first-party data that's required to make your customer engagement strategy work. And if your rival brands do take this approach seriously,...

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