MAC Cosmetics achieves 123.5% uplift in conversions through onsite optimization Success Story
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Gauri Dhoundiyal Gauri Dhoundiyal
Posted Sep 1, 2021 9 min read
MAC Cosmetics achieves 123.5% uplift in conversions through onsite optimization Success Story

About MAC Cosmetics Part of the Estée Lauder group since 1994, MAC (Make-Up Art Cosmetics) operates and sells cosmetics products in over 105 countries around the world today. With over 50 collections hitting the shelves each year, MAC is committed to developing new categories and products to serve the demands of consumers and professional makeup [...]