Crafting the perfect wine cocktail is a work of art, so who better to partner with than 7 young creators? Inniskillin collaborated with each creator to develop their own wine cocktail recipes, showcasing an elevated and editorial-style aesthetic. The content was then shared across Instagram Reels and Stories to encourage engagement. The wine cocktail campaign was a huge success among young audiences, achieving a 19pt increase in consideration for Gen X and a 22pt increase in consideration for Gen Y.