RCS Messaging: Should Consumer Brands Invest In This Next-gen Engagement Channel?
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Pulkit Jain Pulkit Jain
Posted Jan 3, 2022 15 min read
RCS Messaging: Should Consumer Brands Invest In This Next-gen Engagement Channel?

In the Winter of 1992, Neil Papworth used his personal computer to send the first-ever SMS to Richard Jarvis of Vodafone. The text read "Merry Christmas".

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