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Episode 5: The Hot or Not Game | The Science of B2B with Kerry Cunningham
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Kerry Cunningham Kerry Cunningham
5 min read
Episode 5: The Hot or Not Game | The Science of B2B with Kerry Cunningham
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In this episode, we play Hot or Not?... a game that exposes how our current demand gen and ABM practices are suppressing all the best buying signals. Play along and learn see for yourself.

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