Timing is everything. And the same can be said of leveraging the right Salesforce management tools. When Paolo Cavalli started at Graphite, a growth agency with around 150 employees that builds SEO and content strategies for companies like BetterUp, MasterClass and Robinhood, the company's RevOps department did not exist yet. But as the company grew, Paolo and his colleagues realized they needed to build out an operational foundation. Which included implementing Salesforce.