In this episode of the Content Logistics podcast, Jay Desai, the founder of Swpely, shares his insights on launching a successful B2B influencer campaign. Jay, who has a rich background in B2B marketing, content, growth, and influencer marketing, believes that influencer marketing is all about building quality relationships. He emphasizes that to be an influencer, one doesn't need to have a million followers but should have an influence over their existing followers. Brands should aim to collaborate with influencers who are great content creators and know how to communicate effectively.