One of the biggest challenges that gym owners face is finding the right marketing mix. A marketing mix is the tactics and strategies gym owners use to generate increased business awareness and ultimately, grow membership. Most business owners need to continually adapt their strategies as seasonal motivations change, and new fitness trends emerge.
Can your business keep up?
Moreover, you're fighting fitness industry stats like: 80% of gym members lose motivation and quite within five months 20% of gym members leave due to financial constraints
The good news? Many of the industry's top gyms and fitness centers are using the four P's of marketing to generate increased membership - and you can too!