Associated with
Jennifer DeRome
5 min read
Do You Know Who Your Mobile Competitors Are?
Do you know who your competitors are? Sure you do. You watch them constantly and maybe even run competitor studies to see how your app compares.
But when it comes to attracting and retaining loyal users for mobile apps, there's another group of competitors you probably haven't been watching: every other app in the app store.
Consumers have grown accustomed to apps and games that wow them with a great user experience.
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