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Data And Creative 'A Two-Way Channel,' Says NAB's Analytics Leader
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Mark Jones Mark Jones
Nicole Manktelow Nicole Manktelow
Patrick McQuaid Patrick McQuaid
1 min read
Data And Creative 'A Two-Way Channel,' Says NAB's Analytics Leader
Adobe Adobe

Data-driven marketing and personalised customer experience sit at the core of National Australia Bank's (NAB) new $1.5 billion "digital-first" strategy, where Patrick McQuaid, general manager ...

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