Associated with
Mike Heller
2 min read
Thinking Beyond Account Based Marketing
Ask 10 marketers or sales leaders to define Account Based Marketing (ABM) and
you'll get 10 unique and conflicting responses
[http://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2016/what-is-account-based-marketing--10-definitions-from-the-experts]
.
As the definitions of ABM are ambiguous and quite varied, let's agree to define
Account Based Marketing as this: a simple approach that aligns sales and
marketing teams on the same pre-defined target accounts.
In practice
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