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The Playbook for Companies in Emerging Categories
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Shuang Esther Shan Shuang Esther Shan
Meghan Coyle Meghan Coyle
Melanie Masarin Melanie Masarin
5 min read
The Playbook for Companies in Emerging Categories
Shopify Shopify

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

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