The NFL recently announced that they're going to start selling branded gear that celebrates "micro moments." "The excitement in every record or amazing play is there, but the half-life of each moment is so short, you have to do what you can to capture it," Chris Halpin, the league's senior VP of consumer products, told ESPN. But you don't need to be at the helm of a multi-billion-dollar entertainment empire to sell real-time products that your tribe will love. There's a great deal that any...