Anyone who oversees complex customer journeys knows that tracking user interactions across channels, devices, and platforms is no easy task.

In one well-documented instance, a shopper had over 900 digital interactions before buying her car. And that's just one customer. Imagine how difficult it is for a brand to stay on top of thousands or millions of customers.

Today, the number of digital touchpoints customers have with brands is only increasing. And, with customer information locked away in many different systems (e.g., email marketing software, analytics platforms, CRMs, customer survey tools, and so on), it's often difficult to get a single source of truth and a complete picture of each customer.

You can solve this problem by creating an accurate 360-degree customer view. In this post, we'll:

Discuss what a 360-degree customer view is.
Explore the benefits of having a complete view of all your customers (and anonymous visitors).
Show how you can create a 360-degree customer view to nurture your customer relationships, create more meaningful relationships, and generate more revenue.