To help franchise owners and entrepreneurs interested in starting or growing a new franchise, here is a rundown of preparations to make and the four tenets of creating a franchise marketing plan that will increase brand awareness and drive solid growth.
Forming a solid foundation
The 4 tenets of franchise marketing success
1. Brand standardization is paramount
2. Social media is a primary marketing channel
3. Location-specific personalized marketing
4. Marketing must provide clear ROI for franchisees
Bringing it all together