Associated with
Lindsey Groepper
Palmer Houchins
Posted Apr 19, 2023
•
3 min read
Quit Pointing Fingers: It's About Brand and Demand Balance, with Palmer Houchins, G2
Palmer Houchins, head of marketing at G2, dives into what CMOs get wrong about brand spend, how to intertwine brand and demand to create balance, and why a founder brand works for some organizations.
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