09 | Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish
23 min read
09 | Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish

Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of.