Associated with
AnnaLea Crowe
Posted Jan 29, 2021
•
7 min read
Here's How to Turn Website Behavior Into Buyer Intent Data - Smartlook Blog
What is your average cost per lead? According to one study, the average B2B company spends $198 per lead. Depending on your industry and lead generation channel, that cost can be much, much higher. This is why understanding buyer intent is more important than ever before. Buyer intent data can help sales and marketing use resources [...]
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