In recent years, there has been way too many new jargons in the SaaS world, such as marketing-led, sales-led, product-led growth (PLG) and a lot more. While these jargons help more than harm our day-to-day communications, the rising level of such semantic noise can mislead us when they are misconstrued. In this post, we try to dive into these nomenclatures-their importance, the true meaning of these terms, and the dangers of misusing them. More importantly, we debate if it's really possible to have one dominant growth motion across your growth and maturity stages.