Wouldn't it be great if you could increase your revenue without having to go out and find completely new leads? Good news, my friend: One of the best places to find new revenue is in the people who almost bought but didn't.

If you are selling online, abandoned shopping carts are not an issue you can afford to ignore. Whether a customer was distracted, had second thoughts or encountered technical difficulties, a simple reminder email, or even a promotional offer to entice them to complete the purchase, may move many of these almost purchasers to become loyal customers.

Did you know that, according to Salescycle, almost half of abandoned-cart emails are opened-and over 30 percent of clicks resulted in purchases? Even more exciting, the average value of these purchases was 19 percent higher than typical. You don't want to give up on these leads.

A great way to follow up and get those leads to convert is to send follow-up emails to people who don't complete a purchase. The easiest way to do this is to automate it with email marketing software, because then you won't have to do a thing yourself.