On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.

I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal.

You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging.