What do tourists love most about your destination? What do guests wish your hotel offered? Which brand are they most likely to choose over yours? For hospitality brands, understanding guest preferences is crucial. But this process doesn't have to involve guesswork. In many cases, you can rely on social media for market research.

When you monitor the right social media data, you can learn what guests think about your destination, property, or any other travel-related topic. From social listening to hashtag research to guest surveys, the right social media platform offers tons of opportunities for market research.

Want to jump right in and start exploring our powerful social listening and hashtag research tools? Sign up for a free trial of Agorapulse and set up your first search in minutes.