Consider the modern marketing landscape: 88% of customers from a recent Salesforce study say the experience a company provides is as important as its product or services. 57% also prefer to engage through digital channels.

This leaves many organizations wondering: how do you deliver digital experiences that keep customers coming back for more? This starts from within, making sure your team has the tools and processes in place to deliver personalized, consistent content experiences at scale across an ever-growing number of digital channels.

More and more companies are using a well-integrated digital asset management solution to achieve this, providing a single source of truth for their content that powers every channel across the customer journey. From marketing automation software and PIM systems to CMS tooling and social media plugins, digital asset management integrations help to deliver the right content to the right customers at the right time.

Coming in all shapes and sizes, it can be tricky to know where to begin with DAM integrations. Which ones are a must-have? And how do you know if they will support your organization's specific needs and goals?

Get started with our recommendations below, outlining five broad categories of DAM integrations along with typical features, use cases, and benefits.