Apple's Mail Privacy Protection is Here: What It Means For Your Marketing and How to Get Ready
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Tiffany Lin Tiffany Lin
6 min read
Apple's Mail Privacy Protection is Here: What It Means For Your Marketing and How to Get Ready

Following the September launch of Apple's iOS 15 and macOS Monterey operating systems, the tech giant's new Mail Privacy Protection (MPP) feature is expected to create major complications for marketers by blocking accurate tracking of email recipients' IP addresses and email opens.

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