Amid all the marketing tactics and takes shared at Pavilion's CMO Summit in April, one quote completely stopped me in my tracks.

Pavilion's SVP Member Marketing & Success, Kathleen Booth, said they turned off all paid social in favor of employee- and member-led marketing.

This bold yet insights-backed move paid off-big time.

Pavilion is a membership platform built on community, after all. Made up of 10,000+ B2B SaaS CEOs and GTM leaders from high growth companies across the world, Pavilion helps its members achieve their full professional potential through human-first connections and professional resources like courses and mentorship.